Established in 2011, Boulder-based Charlotte’s Web affiliate program partners with affiliates to sell CBD oils, capsules, gummies, isolates, topicals and accessories, and CBD products for dogs. Buyers can subscribe to their favorite products (earning a 10% discount on some) and have them shipped every two weeks, monthly, every six weeks or two months.

Premium Sponsorship

Charlotte’s Web’s does not have a premium sponsorship agreement with Premium sponsorship would allow Charlotte’s Web affiliate program representatives to communicate directly with affiliates for any questions, problems, or program suggestions. Additionally, a premium listing will contain in-depth affiliate program information such as images, a dedicated affiliate manager contact, and more.


Charlotte’s Web has a generally positive reputation. Their full line of CBD products are for sale online and they also have a massive global retail presence.

Commission Type

Revenue Share

Base and Maximum Commission

Free to join, Charlotte Web’s CBD affiliate program offers a base commission of 8% and a maximum of 15% on sales acquired on affiliates’ websites or social media. Affiliates can recommend or promote the store’s products via text links, banner ads or product links.

Cookie Duration

Cookies are tracked for 30 days, ensuring affiliates receive credit for sales within that period of time.

Estimated Conversion Rate

An impression 9% conversion rate, as per their affiliate statistics.

Estimated Order Value

Charlotte’s Web has an average order size of $142, as per their affiliate statistics. At 8%, this converts to $11.36 in commission. At 15%, this converts to $21.30 in commission.

Subscription Program

Yes, when customers subscribe to buy Charlotte’s Web products, they will receive 10% off their order.

Single or Multi-Level (MLM)

Charlotte’s Web is not a multi-level marketing scheme. Affiliates sign up and receive a commission for their referrals.

Dedicated Affiliate Manager


Affiliate Manager Email


Marketing Tools Available


Affiliate Platform

The Charlotte’s Web affiliate program is hosted by leading affiliate marketing provider Pepperjam Network.

Customized Lander Available


Promotional Assets

Charlotte’s Web provides affiliates with graphics and all creative assets that they can add to their site.

Offers Upsells to Customers

None that we saw during our test checkout.

Payment Options

Charlotte’s Web affiliates get paid using Paypal.

Payment Cycle

Affiliates receive payment twice a month.


Being based in the United States, Charlotte’s Web is only available in the English language.

Unique Selling Point

Charlotte’s Web is a high CBD, low THC cannabis strain popular for its medicinal properties. The company is named after Charlotte Figi, who suffered from a severe form of epilepsy in infancy, and whose symptoms were alleviated through the use of Charlotte’s Web medical marijuana. As such, the company has a good reputation for their products derived from non-GMO, hand-tended plants

Stats Dashboard Description


Affiliate Sign-up Link

Please visit this link to become Charlotte Web’s affiliate partner:

Learn More About This Program

To learn more information about Charlotte Web’s affiliate program we suggest contacting them.

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